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style matters Archives - Signature Five - A Personal Styling Service, Zurich

style and confidence

The Style & Confidence Connection

By | Mindset & Confidence

There’s no getting away from the fact that style and confidence go hand in hand.

I’ve always thought that an interesting test of how confident you’re feeling about your self-image, is when you go into the dreaded shop dressing rooms! Don’t even get me started on why so many of them have the most god-awful lighting and mirrors in this crucial decision-making area!

But I digress…

You see, style is external, confidence is internal. This means that your style is an outward reflection of how you feel about yourself. If you look in the dressing room mirror and pick holes in everything you see, then there’s some work to be done!

Confidence is an inside game

When we’re struggling internally it’s really easy to adopt a, “I don’t give a s**t what I wear, I just need to get x, y, z done” mindset. We slip into the rut of putting any old combination of clothes on without thought or care. This unconsciously feeds our negative mindset and makes us feel even worse about ourselves.

But here’s the beautiful thing. You can totally transform how you feel about yourself and your life with style and confidence. Now I know you’re probably thinking that’s a big statement but hear me out.

You see, all of your experiences of life are happening from the inside-out not the outside in. When you understand that you’re the one in the driving seat, you can change how you feel and how you see yourself.

So, if you find yourself thinking…

  • But I’m not the ‘right’ dress size
  • I’m not the ‘right’ weight
  • I don’t have someone special to look good for
  • I don’t have enough money to have style

Please STOP!!

You’re just putting big old excuses in your way. True confidence never comes from an external source or someone waving a magic wand. All the confidence you’ll ever need is already inside you – all you need to do is turn the dial up a few notches!

Style is an external manifestation of you

One of the easiest ways to turn up your confidence dial is through the clothes you wear.

Look at it this way – you have to get dressed every morning anyway, right? So why not go all in and choose clothes that help you feel confident and really good about yourself.

My advice is to think about what your clothes are saying about you. If you don’t like what they’re saying and they don’t make you feel good, it’s time to make some changes. You’ve got one shot at this magical thing called life, so why not sashay through it wearing clothes that make you feel incredible!

One of the things I adore the most about being a stylist is seeing women’s confidence skyrocket when they look in the mirror and just know they’ve found their Signature Style. If you’re ready to have this experience too and would love my help, book a Refresh Your Style and Colour call – I can’t wait to hear from you!

Owning Your Style

Why Owning Your Style Matters

By | Style Tips

I know there are some people who think there’s no need to spend time on what we wear. For many it’s actually perceived as frivolous. But I believe owning your style really matters.

Let me tell you why.

We’re judged on our appearance!

Unfortunately, whether we like it or not, the first thing we’re judged on is our appearance (and even more so as women). I know this might not sound right, and I assure you I’m not saying it is, but it’s the cold, hard truth, and something we all do! Before someone’s even opened their mouth and communicated, we’ve all subconsciously made a preconceived judgement about who they are.

So, to those who think clothes don’t matter, I say, “Well if clothes are just clothes, what made you choose what you’re wearing?”.

Your clothes aren’t something that just miraculously appear in your wardrobe. There’s a reason why you were attracted to them and then bought them. There was something about each piece that you liked that gave you a nice warm feeling inside and (hopefully) made you feel good. Buying them was, on some level, an emotional decision.

So why does owning your style matter?

So, if style matters, let’s have a look at some reasons why…

Your style is a reflection of your personal brand

Most people (especially those working in a corporate environment) don’t think about the fact that they’re actually a walking expression of who they are and what they stand for.

Your clothes tell people how you feel about yourself, which helps them to understand you. If you’re a business owner or have a client-facing role it’s even more important to give the right impression, and one that makes people trust you and want to engage in a dialogue with you.

“Your clothes tell people how you feel about yourself, which helps them to understand you.”

For example, imagine you needed some legal advice and sought out a lawyer. What if the lawyer turned up in ripped jeans and a t-shirt? Would you feel confident that this person would be respected and able to put a strong case forward for you? However, if she turned up in soft tailoring or even a suit, you’re far more likely to be inclined to hire her to represent you.

Remember, you have the power to influence how people perceive and remember you with the clothes you wear.

Defining your style saves you time

It’s amazing how much time we lose at the start of every day just deciding what to wear. If your wardrobe is chock full of random items, putting together a look that’s stylish and you know looks great, is that much harder.

However, when you have a clearly defined style, dressing becomes so much simpler and quicker! Maybe it’s the colour pallet you’ve chosen. The skirt length and style. Or perhaps combinations you always gravitate towards that you know you look and feel amazing in. When your wardrobe is filled only with these pieces, selecting a look for the day becomes a piece of cake!

“When you have a clearly defined style, dressing becomes so much simpler and quicker!”

And don’t underestimate the psychological impact your clothes can have on how productive you are! Because of lockdown many of us have had first-hand experience of this phenomenon this year. If you’ve been working from home, did you notice a difference in your productivity levels between the days you dressed down in yoga/sweat pants, and those when you put in a little more effort and dressed up as if you were going out to work or to a meeting?

Owning your style shows people your self-worth and confidence

Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing. When you dress in a thoughtful way you allow your self-awareness and self-knowledge to shine through. Cultivating these two traits takes time, but once you begin to embody them, it becomes clear that you’re more secure in yourself.

“Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing.”

Of course, we all have insecurities, but part of embodying self-awareness and self-knowledge is truly valuing all of who you are. In order to value yourself, you must first have some level of understanding and comfort in who you are without the external world telling you. That is creating strength from within. And that is super attractive and magnetic.

If owning your own style feels challenging because you’re lacking in confidence or you don’t know what your own style is, book yourself in for a style consultation. We can chat together about the challenges you’re facing and help you find solutions to move past them.

working from home

Groom to Zoom: 4 Ways to Ensure You’re Not Just a Square on a Screen

By | Style Tips

Hands up if your new norm includes spending a lot of your day on Zoom or some other video tech program?

Yep, me too!

We’d like to think when it comes to dressing for video conferencing that it would be easier than meeting in person. I mean, logically you only need to think about how you’re looking from your waist up right?

Ummmm sadly no!!

In fact, I’ve recently had a few women getting in touch to ask me how they can create a presence on video calls and what they should wear. After all, no one wants to be just another square on a screen. What you really want is to make the screen space you’re occupying pop!

Look professional when you Zoom

Have you witnessed the person who rocks up to a video call having just rolled out of bed, dragged a brush through their hair, thrown on a hoodie and has their unmade bed as a backdrop? Or the mum working from home with her cheeky kid in the background pulling funny faces (funny, yes. Potential to go viral, yes. Professional – that’ll be a no!)

“Working from home is not an excuse for slipping on your loungewear every day”

When you’re using Zoom as a professional tool, and you want to create a stylish presence, you still need to make sure you’re turning up looking your best. Working from home is not an excuse for slipping on your loungewear every day.

There are some important factors to consider right out the gate when it comes to choosing your Zoom outfits:

  • Your position in the company
  • The company culture
  • Company dress code

For example, whether you hold a high-level position or you’re a junior, if the company culture and dress code is smart, it’s just not cool to turn up to a call in a t-shirt and jeans!

At all times keep your company norms in mind and have the mindset that you should look put together, even if it’s a video call with your peer groups. When you take the time to dress the part you show instant gravitas and professionalism.

That being said, what you usually wear to work (especially in a corporate environment) may not be exactly the same on Zoom. You do have a little license to dress a little more relaxed, but still smart and showing professionalism.

Let’s take a look at how you can easily do this…

Wear colours that compliment you

Believe me, I know, it takes a whole load off your mind to automatically opt for black or white. But these colours will make you look washed out and, let’s face it, the majority of other people on the call will likely be wearing dark colours. In a sea of dark, it’s colour that’s going to draw all eyes to your square.

The camera absolutely adores jewel and rich tones, so try to wear these on your top half. Go for a colour that lifts your skin tone but that isn’t too close to it (we don’t want people questioning whether you have clothes on at all now do we!).

“If you want to influence a certain situation, you can subtly do this with the colour you wear”

Wear colours that compliment your characteristics. For example, if you’re a redhead a warmer pallet will look beautiful. If you’re quite light skinned with light hair a cooler pallet will make you look more vibrant. Colour psychology is also a great tool to use. So, if you want to influence a certain situation, you can subtly do this with the colour you’re wearing. I’ll soon be sharing a blog post all about this.

Accessories

Accessories are a great way to add an interesting dimension to your look, but please air on the side of caution and don’t overdo it!

Jewellery adds a bit of sparkle and interest but make sure it isn’t distracting. You want people to pay attention to what you’re saying and not to your jewellery jingling in the microphone.

If jewellery isn’t your thing, a nice scarf will also do the trick.

Prints

You need to be careful with prints and if you’re not sure if you wear them well I’d suggest avoiding them.

However, if prints are your thing, go for something small but not too busy as this can strobe on camera. Ideally go for a blocked colour in a soft lux fabric like silk, as the camera works well with this.

A little bonus Zoom tip

For many of us, face to face meetings feel easier and being forced into being on camera for video calls really pushes us outside our comfort zone – I hear you, me too!

So, if you’re camera shy or feel slightly nervous, here’s a top tip I was taught in my early days as a buyer at Harrods…

Wear heels!

Psychologically heels make us feel more in control. I know it might seem a little silly wearing heels to sit at your desk at home, but I highly recommended you give it a try and see if it makes a difference for you.

Above all else, remember, it’s important to maintain your gravitas and professionalism for Zoom just as you would when you’re face to face, and what you choose to wear matters and makes a lasting impression.

To guide you further I’ve created an additional freebie ‘How to Set Up the Perfect Zoom Call, because making an impact on Zoom is not just about your clothes, it’s about creating the right setting as well.