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first impressions Archives - Signature Five - A Personal Styling Service, Zurich

Apr 13 2021
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identity

The Style and Identity Connection

By | Style Tips

Have you ever thought about the message your clothes are conveying and the stories you’re telling with your current style?

There’s so much available to us now with endless choices and influences that it can sometimes be challenging to know what to wear. And with all of the external input, it’s easy to lose sight of the fact that our personal unique style should be a reflection of our identity, not the style that others dictate for us.

Is your style reflecting your identity?

We often base the way we dress on the roles we’re playing, and on the stories and beliefs we carry about ourselves. For example, when I was going through my teens I completely changed my identity from being a tomboy to becoming more girly.  By changing my interests and behaviour, it also shifted the way I dressed.

I’m guessing, when you get ready in the morning, you probably don’t even think about what identity you’re going to adopt that day. Like everyone else you likely just grab clothes and go! Unless of course you have an important event; then you might spend a little more time thinking about what you’re going to wear.

Generally though, on the surface it might seem like you don’t think that hard about what you’re wearing each day! But subconsciously you make a choice without even realizing it. Your choices are likely based on what you have planned for the day, what you like, how you feel, how you want to turn up, maybe what’s clean or what’s easy or what makes you feel confident or what fits, etc. And, in amongst it all, your choices are also based on who you are, your IDENTITY.

Clothes are an outward expression

The clothes you put on are an outward expression of who you are and how you feel about yourself and can speak a 1000 words even before you’ve opened your mouth. So, dress for the impression you want to make.

When you don’t like what you’re wearing it’s because somewhere it doesn’t feel like you or the woman you want to be. Our clothes should always resonate with us on every level.

There’s a lot of talk these days about being authentic and coming across authentically, but what does that actually mean? We can spend an endless amount of time pondering this question, and in the end twist ourselves up in so many knots and narratives about who we should or shouldn’t be and what we should or shouldn’t wear!

Dress as you want to be

When I work with my clients I keep it really simple and remove the ‘shoulds’. We get clear on what their values are, how they want to turn up, and what’s important to them. We work together to make sure the clothes they have reflect and support the best version of themselves in every situation.

For example, many of my clients at the moment are working from home and don’t feel comfortable wearing their usual office attire. But they also don’t feel comfortable wearing t-shirts and more lounge pieces. To make sure they’re still aligning and presenting professionally, we have added some soft tailoring pieces in their wardrobe that can be smart enough for a Zoom meeting, but casual enough to pick the kids up from school.

What you wear also influences people’s perception of you. Yes, maybe this shouldn’t matter because the most important person who needs to feel comfortable is you! But if you’re prospecting for clients or want to impress the boss then it does matter how you appear. People make preconceived ideas of who you are based purely on factors such as your appearance.

Unfortunately, this is a fact we can’t get away from, but how I like to see it is, use your clothes to your advantage, and dress in a way that gets you the results you want.

Clothing is like armour

Kids are an amazing example of how this works. Take my son – he loves wearing superhero t-shirts and as soon as he puts one on he of course feels like he’s invincible (it’s super cute!).

There have also been many studies on adults who were also told to put superhero t-shirts on, and they also took on the identity of the superhero. Doesn’t that make you want to buy a Wonder Woman t-shirt? : )

Have heard of the doctors’ lab coat experiment? People felt superior as soon as they put a white lab coat on and were told it was a doctor’s coat as opposed to a technician’s.

Using our clothes to our advantage to create the identity we want can be a powerful tool. For example, I have a client who’s starting a new job and wants to feel confident and feel like the leader that she is. So, we’ve created a signature style that reflects her personality and lifestyle but also encapsulates the identity that she wants to embody.

When we use our clothes in this way, to BE the person we want to be, over time this actually sends subconscious messages to our brain that allows us to naturally adopt the identity we want to take on.

Change your style, change your identity

When you change your style to be in alignment with who you really are, you create a healthy self-image, and your natural confidence automatically shines through.

To create a style that truly represents your identity, you need to focus on YOU. You need to know…

  1. How you want to show up
  2. What your style personality is and what you’re drawn to
  3. Your lifestyle and having clothes that reflect this.
  4. Your vision and goals

While you’re not the sum total of what you wear, you have to recognise that you can become what you wear. Wearing different styles of clothes has the power to change your identity and how others see you. This is why it’s important to pay attention to the clothes you put on.

If you’re ready to shift your mindset away from unconscious grab and go dressing and start embracing your unique style identity, my brilliant ‘How to Create Your Personal Style’ workshop is the perfect fit for you. This FREE 2-hour workshop really is the first and most powerful step you can take towards finding your Signature Style. There are two dates available, Saturday 1st or Sunday 2nd May. Click here and select the date you want to attend, and I’ll see you there!

Oct 30 2020
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Owning Your Style

Why Owning Your Style Matters

By | Style Tips

I know there are some people who think there’s no need to spend time on what we wear. For many it’s actually perceived as frivolous. But I believe owning your style really matters.

Let me tell you why.

We’re judged on our appearance!

Unfortunately, whether we like it or not, the first thing we’re judged on is our appearance (and even more so as women). I know this might not sound right, and I assure you I’m not saying it is, but it’s the cold, hard truth, and something we all do! Before someone’s even opened their mouth and communicated, we’ve all subconsciously made a preconceived judgement about who they are.

So, to those who think clothes don’t matter, I say, “Well if clothes are just clothes, what made you choose what you’re wearing?”.

Your clothes aren’t something that just miraculously appear in your wardrobe. There’s a reason why you were attracted to them and then bought them. There was something about each piece that you liked that gave you a nice warm feeling inside and (hopefully) made you feel good. Buying them was, on some level, an emotional decision.

So why does owning your style matter?

So, if style matters, let’s have a look at some reasons why…

Your style is a reflection of your personal brand

Most people (especially those working in a corporate environment) don’t think about the fact that they’re actually a walking expression of who they are and what they stand for.

Your clothes tell people how you feel about yourself, which helps them to understand you. If you’re a business owner or have a client-facing role it’s even more important to give the right impression, and one that makes people trust you and want to engage in a dialogue with you.

“Your clothes tell people how you feel about yourself, which helps them to understand you.”

For example, imagine you needed some legal advice and sought out a lawyer. What if the lawyer turned up in ripped jeans and a t-shirt? Would you feel confident that this person would be respected and able to put a strong case forward for you? However, if she turned up in soft tailoring or even a suit, you’re far more likely to be inclined to hire her to represent you.

Remember, you have the power to influence how people perceive and remember you with the clothes you wear.

Defining your style saves you time

It’s amazing how much time we lose at the start of every day just deciding what to wear. If your wardrobe is chock full of random items, putting together a look that’s stylish and you know looks great, is that much harder.

However, when you have a clearly defined style, dressing becomes so much simpler and quicker! Maybe it’s the colour pallet you’ve chosen. The skirt length and style. Or perhaps combinations you always gravitate towards that you know you look and feel amazing in. When your wardrobe is filled only with these pieces, selecting a look for the day becomes a piece of cake!

“When you have a clearly defined style, dressing becomes so much simpler and quicker!”

And don’t underestimate the psychological impact your clothes can have on how productive you are! Because of lockdown many of us have had first-hand experience of this phenomenon this year. If you’ve been working from home, did you notice a difference in your productivity levels between the days you dressed down in yoga/sweat pants, and those when you put in a little more effort and dressed up as if you were going out to work or to a meeting?

Owning your style shows people your self-worth and confidence

Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing. When you dress in a thoughtful way you allow your self-awareness and self-knowledge to shine through. Cultivating these two traits takes time, but once you begin to embody them, it becomes clear that you’re more secure in yourself.

“Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing.”

Of course, we all have insecurities, but part of embodying self-awareness and self-knowledge is truly valuing all of who you are. In order to value yourself, you must first have some level of understanding and comfort in who you are without the external world telling you. That is creating strength from within. And that is super attractive and magnetic.

If owning your own style feels challenging because you’re lacking in confidence or you don’t know what your own style is, book yourself in for a style consultation. We can chat together about the challenges you’re facing and help you find solutions to move past them.

Aug 28 2019
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Why What You Wear Matters

By | Style Tips

When people find out I’m a stylist, they either ask, “So what would you recommend I wear?” or they tell me, “I don’t really pay much attention to my clothes, I’m too busy”.

I totally understand the latter – life can definitely get busy! As women, we all too often find ourselves wearing multiple hats, and juggling multiple tasks because of our never-ending ‘to do’ lists. It’s exhausting and so paying attention to the clothes we’re wearing just doesn’t feel like a priority.

But this needs to stop!

What You Wear Matters

Even though we might not care to admit it, what we wear does matter. Even if you’re an online business owner, and it’s not a day-to-day requirement for you to physically meet people, or maybe you’re a stay at home mum raising your beautiful family – you’re not off the hook, it still matters! 

Because you see your clothes speak a language about who you are and what you do.  They are more than just threads put together. Your clothes are an expression of your personality, taste and lifestyle, and they also influence how you feel.

“Your clothes are an expression of your personality, taste and lifestyle”

I’m pretty confident that at some point we’ve all had the experience of getting ready in a rush, only to find that an item of clothing you’ve thrown on doesn’t quite fit or has a slight stain on it. You desperately try to get the offending stain out with water but, alas, it’s not budging and, given your lack of time, the only thing you can do is hope for the best and pray no one notices.  

Then sods law you end up bumping into the one person you really didn’t want to see, and throughout the entire conversation you feel self-conscious and tug and pull at your clothes in the vain hope you’ll make yourself look more presentable.

Confidence from Clothes

Believe it or not the clothes, shoes and accessories we wear impact our confidence.  

All too often I see women holding themselves back from reaching their true potential and achieving their goals, because of a lack of confidence in their outward appearance. Taking a little time to think about the look you want to create, has a really positive impact on how you feel about yourself. 

I’m not sure if it’s just a British thing or a universal thing, but we have this mindset that we should only wear our best clothes on special occasions! Why do we do that? We have these beautiful clothes that only get to see the light of day once in a blue moon, which in my book is just plain crazy! 

I like to look at it this way – every day is a special occasion and worth celebrating because you’re alive! Why shouldn’t you look and feel fabulous whenever you want to. If you want to wear your favourite dress and sexiest shoes and work from home – go for it! If you want to wear a gorgeous blouse and take your baby for a stroll around the park – then go for it!

When you look and feel fabulous no matter what you’re doing, your confidence skyrockets and life takes on a whole new level of interesting.

“Why shouldn’t you look and feel fabulous whenever you want to”

First Impressions

We’ve all heard the sayings ‘first impressions count’ and ‘it only takes 8-seconds to form an opinion’, and whether we like it or not there’s a great deal of truth in them. Before you’ve even opened your mouth and said a word, someone will have created a whole story about the person they think you are, based purely on your top-to-toe look – it’s harsh, but it’s true! 

A recent article from the The Harvard Business Review recommends you aim to ‘dress 25% better than anyone else in the room’, as this will create a positive impression and help elevate your confidence. I love that!

Performance and Productivity

When you take a few minutes every morning to get ready and wear an outfit you love, it makes you stand a little taller, which sends messages to your brain that are empowering and confidence building. This fuels your day with positivity, making you more productive and increasing your performance – how great is that!

This is also why many workplaces have a uniform. When we wear clothes that match our role, we are more likely to have that mindset when carrying out our work.

Dress for a Raise

Believe it or not I have first-hand experience that dressing well and looking polished, can get you a promotion and a salary raise.

There’s a saying ‘dress like the job you want not the job you have’. When people with a higher-ranking role than you see you looking the part and behaving the part, you are so much easier to promote.

Now I appreciate you might be thinking, “Our clothes shouldn’t justify who we are – in this day and age people should accept us however we dress”.  Believe me, I so wish this was the case, but unfortunately the harsh reality is us women are still judged by our outer appearance more so than men, whether we like it or not!  What you wear could be what’s holding you back from achieving the things you want in life.

I hope this has given you some food for thought as to why what you wear matters, and how your image plays an important role in your success. If you would like to learn how you can leverage your personal style and increase your confidence and potential, please feel free to contact me at info@signature-five.com – I’d love to hear from you.