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first impressions Archives - Signature Five - A Personal Styling Service, Zurich

Why What You Wear Matters

By | Style Tips

When people find out I’m a stylist, they either ask, “So what would you recommend I wear?” or they tell me, “I don’t really pay much attention to my clothes, I’m too busy”.

I totally understand the latter – life can definitely get busy! As women, we all too often find ourselves wearing multiple hats, and juggling multiple tasks because of our never-ending ‘to do’ lists. It’s exhausting and so paying attention to the clothes we’re wearing just doesn’t feel like a priority.

But this needs to stop!

What You Wear Matters

Even though we might not care to admit it, what we wear does matter. Even if you’re an online business owner, and it’s not a day-to-day requirement for you to physically meet people, or maybe you’re a stay at home mum raising your beautiful family – you’re not off the hook, it still matters! 

Because you see your clothes speak a language about who you are and what you do.  They are more than just threads put together. Your clothes are an expression of your personality, taste and lifestyle, and they also influence how you feel.

“Your clothes are an expression of your personality, taste and lifestyle”

I’m pretty confident that at some point we’ve all had the experience of getting ready in a rush, only to find that an item of clothing you’ve thrown on doesn’t quite fit or has a slight stain on it. You desperately try to get the offending stain out with water but, alas, it’s not budging and, given your lack of time, the only thing you can do is hope for the best and pray no one notices.  

Then sods law you end up bumping into the one person you really didn’t want to see, and throughout the entire conversation you feel self-conscious and tug and pull at your clothes in the vain hope you’ll make yourself look more presentable.

Confidence from Clothes

Believe it or not the clothes, shoes and accessories we wear impact our confidence.  

All too often I see women holding themselves back from reaching their true potential and achieving their goals, because of a lack of confidence in their outward appearance. Taking a little time to think about the look you want to create, has a really positive impact on how you feel about yourself. 

I’m not sure if it’s just a British thing or a universal thing, but we have this mindset that we should only wear our best clothes on special occasions! Why do we do that? We have these beautiful clothes that only get to see the light of day once in a blue moon, which in my book is just plain crazy! 

I like to look at it this way – every day is a special occasion and worth celebrating because you’re alive! Why shouldn’t you look and feel fabulous whenever you want to. If you want to wear your favourite dress and sexiest shoes and work from home – go for it! If you want to wear a gorgeous blouse and take your baby for a stroll around the park – then go for it!

When you look and feel fabulous no matter what you’re doing, your confidence skyrockets and life takes on a whole new level of interesting.

“Why shouldn’t you look and feel fabulous whenever you want to”

First Impressions

We’ve all heard the sayings ‘first impressions count’ and ‘it only takes 8-seconds to form an opinion’, and whether we like it or not there’s a great deal of truth in them. Before you’ve even opened your mouth and said a word, someone will have created a whole story about the person they think you are, based purely on your top-to-toe look – it’s harsh, but it’s true! 

A recent article from the The Harvard Business Review recommends you aim to ‘dress 25% better than anyone else in the room’, as this will create a positive impression and help elevate your confidence. I love that!

Performance and Productivity

When you take a few minutes every morning to get ready and wear an outfit you love, it makes you stand a little taller, which sends messages to your brain that are empowering and confidence building. This fuels your day with positivity, making you more productive and increasing your performance – how great is that!

This is also why many workplaces have a uniform. When we wear clothes that match our role, we are more likely to have that mindset when carrying out our work.

Dress for a Raise

Believe it or not I have first-hand experience that dressing well and looking polished, can get you a promotion and a salary raise.

There’s a saying ‘dress like the job you want not the job you have’. When people with a higher-ranking role than you see you looking the part and behaving the part, you are so much easier to promote.

Now I appreciate you might be thinking, “Our clothes shouldn’t justify who we are – in this day and age people should accept us however we dress”.  Believe me, I so wish this was the case, but unfortunately the harsh reality is us women are still judged by our outer appearance more so than men, whether we like it or not!  What you wear could be what’s holding you back from achieving the things you want in life.

I hope this has given you some food for thought as to why what you wear matters, and how your image plays an important role in your success. If you would like to learn how you can leverage your personal style and increase your confidence and potential, please feel free to contact me at info@signature-five.com – I’d love to hear from you.