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first impressions Archives - Signature Five - A Personal Styling Service, Zurich

Owning Your Style

Why Owning Your Style Matters

By | Style Tips

I know there are some people who think there’s no need to spend time on what we wear. For many it’s actually perceived as frivolous. But I believe owning your style really matters.

Let me tell you why.

We’re judged on our appearance!

Unfortunately, whether we like it or not, the first thing we’re judged on is our appearance (and even more so as women). I know this might not sound right, and I assure you I’m not saying it is, but it’s the cold, hard truth, and something we all do! Before someone’s even opened their mouth and communicated, we’ve all subconsciously made a preconceived judgement about who they are.

So, to those who think clothes don’t matter, I say, “Well if clothes are just clothes, what made you choose what you’re wearing?”.

Your clothes aren’t something that just miraculously appear in your wardrobe. There’s a reason why you were attracted to them and then bought them. There was something about each piece that you liked that gave you a nice warm feeling inside and (hopefully) made you feel good. Buying them was, on some level, an emotional decision.

So why does owning your style matter?

So, if style matters, let’s have a look at some reasons why…

Your style is a reflection of your personal brand

Most people (especially those working in a corporate environment) don’t think about the fact that they’re actually a walking expression of who they are and what they stand for.

Your clothes tell people how you feel about yourself, which helps them to understand you. If you’re a business owner or have a client-facing role it’s even more important to give the right impression, and one that makes people trust you and want to engage in a dialogue with you.

“Your clothes tell people how you feel about yourself, which helps them to understand you.”

For example, imagine you needed some legal advice and sought out a lawyer. What if the lawyer turned up in ripped jeans and a t-shirt? Would you feel confident that this person would be respected and able to put a strong case forward for you? However, if she turned up in soft tailoring or even a suit, you’re far more likely to be inclined to hire her to represent you.

Remember, you have the power to influence how people perceive and remember you with the clothes you wear.

Defining your style saves you time

It’s amazing how much time we lose at the start of every day just deciding what to wear. If your wardrobe is chock full of random items, putting together a look that’s stylish and you know looks great, is that much harder.

However, when you have a clearly defined style, dressing becomes so much simpler and quicker! Maybe it’s the colour pallet you’ve chosen. The skirt length and style. Or perhaps combinations you always gravitate towards that you know you look and feel amazing in. When your wardrobe is filled only with these pieces, selecting a look for the day becomes a piece of cake!

“When you have a clearly defined style, dressing becomes so much simpler and quicker!”

And don’t underestimate the psychological impact your clothes can have on how productive you are! Because of lockdown many of us have had first-hand experience of this phenomenon this year. If you’ve been working from home, did you notice a difference in your productivity levels between the days you dressed down in yoga/sweat pants, and those when you put in a little more effort and dressed up as if you were going out to work or to a meeting?

Owning your style shows people your self-worth and confidence

Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing. When you dress in a thoughtful way you allow your self-awareness and self-knowledge to shine through. Cultivating these two traits takes time, but once you begin to embody them, it becomes clear that you’re more secure in yourself.

“Women who aren’t afraid to take the time to pull a thoughtful wardrobe together understand the power of clothing.”

Of course, we all have insecurities, but part of embodying self-awareness and self-knowledge is truly valuing all of who you are. In order to value yourself, you must first have some level of understanding and comfort in who you are without the external world telling you. That is creating strength from within. And that is super attractive and magnetic.

If owning your own style feels challenging because you’re lacking in confidence or you don’t know what your own style is, book yourself in for a style consultation. We can chat together about the challenges you’re facing and help you find solutions to move past them.

Why What You Wear Matters

By | Style Tips

When people find out I’m a stylist, they either ask, “So what would you recommend I wear?” or they tell me, “I don’t really pay much attention to my clothes, I’m too busy”.

I totally understand the latter – life can definitely get busy! As women, we all too often find ourselves wearing multiple hats, and juggling multiple tasks because of our never-ending ‘to do’ lists. It’s exhausting and so paying attention to the clothes we’re wearing just doesn’t feel like a priority.

But this needs to stop!

What You Wear Matters

Even though we might not care to admit it, what we wear does matter. Even if you’re an online business owner, and it’s not a day-to-day requirement for you to physically meet people, or maybe you’re a stay at home mum raising your beautiful family – you’re not off the hook, it still matters! 

Because you see your clothes speak a language about who you are and what you do.  They are more than just threads put together. Your clothes are an expression of your personality, taste and lifestyle, and they also influence how you feel.

“Your clothes are an expression of your personality, taste and lifestyle”

I’m pretty confident that at some point we’ve all had the experience of getting ready in a rush, only to find that an item of clothing you’ve thrown on doesn’t quite fit or has a slight stain on it. You desperately try to get the offending stain out with water but, alas, it’s not budging and, given your lack of time, the only thing you can do is hope for the best and pray no one notices.  

Then sods law you end up bumping into the one person you really didn’t want to see, and throughout the entire conversation you feel self-conscious and tug and pull at your clothes in the vain hope you’ll make yourself look more presentable.

Confidence from Clothes

Believe it or not the clothes, shoes and accessories we wear impact our confidence.  

All too often I see women holding themselves back from reaching their true potential and achieving their goals, because of a lack of confidence in their outward appearance. Taking a little time to think about the look you want to create, has a really positive impact on how you feel about yourself. 

I’m not sure if it’s just a British thing or a universal thing, but we have this mindset that we should only wear our best clothes on special occasions! Why do we do that? We have these beautiful clothes that only get to see the light of day once in a blue moon, which in my book is just plain crazy! 

I like to look at it this way – every day is a special occasion and worth celebrating because you’re alive! Why shouldn’t you look and feel fabulous whenever you want to. If you want to wear your favourite dress and sexiest shoes and work from home – go for it! If you want to wear a gorgeous blouse and take your baby for a stroll around the park – then go for it!

When you look and feel fabulous no matter what you’re doing, your confidence skyrockets and life takes on a whole new level of interesting.

“Why shouldn’t you look and feel fabulous whenever you want to”

First Impressions

We’ve all heard the sayings ‘first impressions count’ and ‘it only takes 8-seconds to form an opinion’, and whether we like it or not there’s a great deal of truth in them. Before you’ve even opened your mouth and said a word, someone will have created a whole story about the person they think you are, based purely on your top-to-toe look – it’s harsh, but it’s true! 

A recent article from the The Harvard Business Review recommends you aim to ‘dress 25% better than anyone else in the room’, as this will create a positive impression and help elevate your confidence. I love that!

Performance and Productivity

When you take a few minutes every morning to get ready and wear an outfit you love, it makes you stand a little taller, which sends messages to your brain that are empowering and confidence building. This fuels your day with positivity, making you more productive and increasing your performance – how great is that!

This is also why many workplaces have a uniform. When we wear clothes that match our role, we are more likely to have that mindset when carrying out our work.

Dress for a Raise

Believe it or not I have first-hand experience that dressing well and looking polished, can get you a promotion and a salary raise.

There’s a saying ‘dress like the job you want not the job you have’. When people with a higher-ranking role than you see you looking the part and behaving the part, you are so much easier to promote.

Now I appreciate you might be thinking, “Our clothes shouldn’t justify who we are – in this day and age people should accept us however we dress”.  Believe me, I so wish this was the case, but unfortunately the harsh reality is us women are still judged by our outer appearance more so than men, whether we like it or not!  What you wear could be what’s holding you back from achieving the things you want in life.

I hope this has given you some food for thought as to why what you wear matters, and how your image plays an important role in your success. If you would like to learn how you can leverage your personal style and increase your confidence and potential, please feel free to contact me at info@signature-five.com – I’d love to hear from you.